Projectassistant
At Project Assistant, we have always been drawn to working with unique individuals and businesses that make a positive impact. The Artisan Row Accessories (TARA) was one such client, a brand that not only created beautiful, interchangeable fine jewelry but also aimed to empower women and provide a platform for Filipino fashion to reach a global audience.
Although TARA is no longer active, the essence of their mission and the stunning website we developed for them continue to inspire us. Through our collaboration, we had the privilege of helping TARA bring their vision to life and create a digital presence that reflected their commitment to quality, empowerment, and self-expression.
The home page of TARA’s website, designed by Project Assistant, immediately captured the brand’s essence. With a captivating layout and stunning visuals, the home page showcased the exquisite craftsmanship of TARA’s jewelry while also highlighting the brand’s mission to empower women. Through compelling copy and carefully curated images, the home page drew visitors in and invited them to explore the world of TARA.
To help customers navigate TARA’s diverse collection, Project Assistant developed an intuitive categories page. This page allowed visitors to easily browse through the various styles and collections of jewelry, from delicate necklaces to bold statement pieces. With clear descriptions and high-quality images, the categories page made it easy for customers to find the perfect piece to suit their unique style and personality.
TARA was more than just a jewelry brand; it was a community of empowered women. To foster this sense of community, Project Assistant worked with TARA to create the “Tara Hacks” blog. This platform allowed visitors to ask questions, share their experiences, and learn from one another. From styling tips to inspirational stories, the “Tara Hacks” blog provided a space for women to connect, learn, and grow together.
Behind the store, we’ve supported the site with the best development to ensure seamless operations and an integrated purchasing process. We optimized the site page load speed, installed a live chat and set up at VoIP phone system. We simplified the checkout process by reducing the number of clicks it takes from selecting an item to purchasing it with. We also ensured that TARA would have no problem shipping orders by integrating a shipment management program. Overall, we made sure TARA’s business process were taken care of from start to finish.
In addition to the e-commerce section, Project Assistant created a stunning gallery function for TARA’s website. This gallery displayed the brand’s jewelry in a visually appealing and interactive way, allowing visitors to zoom in on details, view pieces from multiple angles, and imagine how each item might look when worn. The gallery served as a source of inspiration, encouraging visitors to experiment with different styles and express their individuality through TARA’s jewelry.
Check out the following case studies that feature our UX work:
