We kicked off the project by listening to the client’s needs which were to get into a position for marketing as soon as possible. There were some aspects of the original website’s coding that could be changed to improve stability for future developments and enhancements to be made to improve overall user experience and web traffic conversion. Once the website was in place, we focused on email marketing to a database of targets and leads in the client’s database and look forward to implementing best practices to capture new leads.
Smart Condo Management had an existing blog design that looked great. We re-coded it using our custom in-house WordPress Theme built on the Bootstrap 3+ Framework and added some cool features like a Blog with Banner Slider, WPML integration and an intelligent Pop Up that prompts people for Newsletter opt-in once they scroll to the bottom of a webpage.
We designed and coded a responsive email template based on Smart Condo Management’s website and coded an existing flyer that Johanna had on hand. We didn’t code the flyer for responsive to preserve content placement/organization.
It’s really much faster, smoother and they know exactly what to do.