MODsolar creates software solutions to help simplify and speed-up the solar sales process. By reducing the time it takes to close a sale, they decrease the cost and barriers of converting to solar technology, thus increasing the rate of solar adoption. As an industry leader, MODsolar is dedicated to creating a greener environment for future generations by developing means for solar professionals to succeed.
MODsolar’s original site had a very simple design that didn’t really portray the company’s brand. It also incurred some problems with links and hover animations. Project Assistant redesigned www.modsolar.net with a custom theme that carried out the company’s branding throughout the entire site. The concept of the theme was inspired by the MODsolar logo and its geometric pattern and color scheme. We also designed custom icons and graphics to suit the new theme. The site’s look is now sleek, modern and cohesive with the company’s logo and branding.
Part of our web development for MODsolar included integrating their custom CRM functions through the Free Trial and SunEdison Support forms on their site. This allows for improved lead tracking which is essential for marketing and sales. We also optimized the page for faster loading speed because slow loading pages frustrate customers and can ultimately drive traffic away from the site. As for SEO, we kept it basic and focused on the site’s indexability on search engines.