Properties Florida is part of the Johanna Bassols Group and has been providing exceptional real estate services since 2004. She has become one of the strongest selling real estate professionals in Miami, Florida. The Investment Properties Florida website was originally designed and coded by another agency and Johanna Bassols approached Project Assistant to step in for continued development before the PPC Campaign launch to complete remaining design, coding and page speed optimization.
Investment Properties Florida’s beautiful real estate properties easily translate into the fresh website design. We focused on keeping the design sleek and professional while displaying all necessary property information.
Our design was mobile first, taking into account the fact that the target market for this site are individuals who most likely do a majority of their browsing in mobile devices such as tablets and smartphones. The simple, no fuss design loads fast and displays perfectly across a wide array of devices.
The first order of business was to make sure that Johnna’s site provided a user experience to match the high-quality real estate she sold. Functionality was first on the list. We integrated Internet Data Exchange and Multiple Listing Service to display accurate and current real estate listing data on her site. This allows information on Investment Properties Florida to constantly be updated. We also created a custom post type for listing on the site that focused on individual properties.
Next, we tuned up the site’s load time and optimized pages to deliver the fastest site possible. Paired with responsive web design, we’ve developed Investment Properties Florida to be an easily accessible, professional site that creates a seamless user experience that fits the target market.
When we took on Investment Properties Florida, Johanna Bassols was about to start a PPC campaign so we had to deliver on a tight schedule. We worked on optimizing her landing pages for her campaign and worked closely with her marketing team to ensure the onsite search engine optimization was ready for their online strategy.
No online marketing would be complete without social media integration. We integrated all of Johanna’s social media accounts on to her site so that her clients could follow her updates and reach her on a more personal platform. This also helped her build a more informal, relaxed relationship with her target market by posting useful tips, home decor ideas, luxury homes and a glimpse into the luxury lifestyle her real estate brokerage can provide.
It’s really much faster, smoother and they know exactly what to do.