Global Stevia Institute (GSI) provides health professionals, consumers, food and beverage manufacturers, public affairs leaders and scientists with science-based information about stevia. It’s main purpose is to be an educational resource about the plant-based, zero calorie, sustainable sweetener. It is supported by PureCircle, the world’s leading producer of purified stevia leaf extract ingredients.
GSI’s main goal was to refocus on Health Professionals and Consumers. We redesigned their site and revamped information architecture to create a unique journey for each target market. GSI wanted their site to be simple and jam packed with information so we created new landing pages and built a custom theme.
Design and content are just part of the user experience. We made sure every aspect of the site was coded to function seamlessly. The site is fully responsive so that GSI’s visitors can view the site across a variety of devices. We also did full page speed optimization of W3TC to ensure the shortest possible page loading time.
GSI’s site is all about information and educational content so we helped them tell their story better. We conducted onsite search engine optimization and created custom post types for their recipes, FAQs, news and scientific research. We also embedded script and social media for easy content sharing of articles, recipes and infographics.
Project Assistant is privileged to work with the Global Stevia Institute and PureCircle and we look forward to aiding them in their mission to educate and inform the world about stevia through their websites and online marketing.
Working with Project Assistant has really been sorth of a life-saver for me. They really stayed on deadline.
Global Communications Manager
Global Senior Marketing Manager
I really liked how fast, quick and responsive they are.