Doing Search Engine Optimization (SEO) for your website is a great way to boost search engine rankings. However, you need to understand that you are naturally bound to make mistakes especially in the beginning of learning how to do it but as you begin to understand and get familiarize with SEO, you learn to avoid such SEO Assistant Errors. But do you also know that some of these mistakes are done without you noticing it?
Well, worry no more. We have listed below the common errors anyone doing search engine optimization should avoid in order to protect search engine rankings.
Rich Anchor Text is Good – Too Much is Bad
Anybody doing search engine optimization would agree that building rich anchor text links is the best way to increase rankings. Say for example: You have been able to define keywords that are useful in getting SEO rankings in your company (Project Assistant), which an online service company aims and your aim is to get good rankings using the keyword, “web development”, you should get ‘project assistant’ to be linked to other websites. Now as you try to convince such websites to link to you, you would preferably want to link them with the phrase web development rather than using your company name as the link text.
Here’s the heads-up however – do you know that rankings tend to drastically drop after some time if there are too many links that are anchor text rich? To make it ideally natural, you have to rotate up the anchor text. Aim for at least having less than 15% of your links anchor text rich because again, it is good having rich anchor text, but making it uber rich is a complete no-no.
Ignoring Internal Pages
While you are doing SEO for your website, for some reason building links to your internal pages is somehow overlooked. This is besides the fact that you would optimize codes on all of your website pages. Realizing that your homepage is good, but it is strongly ill-advised to have all of your links pointing to your website.
SEO experts suggest that you should just try to aim having at least 80% of your links pointing to your internal pages. Be certain that your internal pages have relevant quality content because it is the best known way to do it.
Take Your Time
Slowly but surely is a common phrase that not all people want to follow, especially when we are talking about building links to catch up with the competition.
Remember the previous “web development” anchor text example? Make sure that as you begin link building, figure out the number of back links you have and the links that are of your competitors’.
Let’s try to say that you have an average of 99 links as compared to your competitors 500, your instinct would probably tell you build some more links right away fast in order to catch up. Well, it might seem the right thing to do but Google says otherwise.
Here are some SEO experts advices:
¨Avoid doubling of tripling your link count every month. A smaller percentage around five to ten percent is much ideal.”
¨Build more relevant links rather than building them only for the sheer numbers that you can. Quality links do a better job of quickly increasing your rankings.”
¨Though page links can be easily acquired, you should stay away from all of it. Unless you have a blog, it would not look right if someone would have a link on every page of your website.”
The point here is not having the same number of links as your nearest competitor but rather have your rankings move up faster. Building links quickly is not good SEO practice. Doing so may boost your rankings in a blink of an eye but do you have any idea of what to do once you’re on top? A slow relevant link building will help you in avoiding too much fluctuation in the future.
The All Powerful Content
A lot of websites would attest to the value of a good content in driving traffic. But the fact is that, though you have enough content on your website you should also have enough inbound links to match to gain significant traffic. To simply put it, you have to get a balanced link to content ratio.
What search engines do is they analyze and compare the number of links your website have and the inbound links. What you should do is to develop content and build links at the same time to make sure Google would index your pages. Search engine traffic may stop coming in if you do not follow this practice.
Taking Title Tags and Meta Descriptions for Granted
Just when you thought that you have figured out all your search engine optimization stuff, you begin to underestimate the value of title tags and meta descriptions. Below are some pointers on how to use them effectively to boost traffic.
¨Have your title tags around 60 characters and make them unique.”
¨To avoid making your title tags look like a duplicate, take your website name off of it. Try to put your website name on generic pages instead.”
¨As for your meta description tags, they should also be unique, have 20 or more words, and should be able to effectively lay out the content.”
Note: Making such changes to meta descriptions and title tags to increase traffic depends on the amount of good links that are coming to your site. A noticeable impact will only be possible if you already have good traffic, if it so happens that you don’t then the impact may not be that big.
Good SEO tactics that you can use come in the numbers. You just have to be careful enough and smart enough to get the most out of it. If you think you need some professional advice regarding your SEO campaign, you should get the SEO Assistance of SEO Assistants at Project Assistant. This way you can sure that your SEO campaign is on the right track.