Making internet marketing mistakes is certainly not healthy for any online business. These mistakes make traffic and lead volume hard to anticipate, assess, and increase. This also means that determining ROI on the resources and time spent on internet marketing be impossible. You need to understand that control is everything for anybody that is in business especially when we are talking about how resources are used to help it grow.
Below are the mistakes you should be aware of to make your internet marketing efforts more effective.
Internet Marketing Mistake: Taking for granted keyword research
Traffic generating methods such as SMM, SEO, PPC advertising, and blogging depend on keyword research as its foundation. So in order to be effective in generating traffic for your website, you need to be well versed in keyword research.
Tips to help make keyword research effective:
- Choose relevant keywords
- Make sure they have high search volume
- See to it they are easy to rank for
- Monitor your rank for your keywords
- Check how much traffic you get from your keywords
- Determine if traffic generated through those keywords are turned into leads
Following a regular in-depth keyword research process positively impact the resources spent on traffic generating activities by more than double. A good option is getting the services of a project assistant to help you with your keyword research.
Internet Marketing Mistake: Less Optimized Landing Pages, Lack of Great Offers, and Zero Calls to Action in Your Website
This is the most common mistake as considered by SEO experts. A lot of websites these days are just utterly lacking the features that will make it successful. There are no calls to action anywhere, no interest provoking offers, and only a lowly landing page that is not well designed. Placing only a “contact us” button won’t do all the work for you. No one would visit your site and throw water at your face to get your attention and make you attend to their needs. Unless people are determined that you will be a significant help in providing a solution to their problem you will never get any contacts. Provide offers that have relevance to your prospects problems and not just give a couple, try to come up with a lot of them.
Internet Marketing Mistake: Lead Sources are Not Measured
Focusing on the wrong metrics is a common mistake people make. As far as internet marketing is concerned, pinpointing traffic sources such as referring links, email blasts, social media sites, and keywords that attract more visitors that turn into leads is crucial. If you are not able to convert visitors into leads and clients that pay, focusing on number of visitors and page views and on the time people spend on your website will become irrelevant.
The point here is improvements are required for internet marketing as time pass by. The good news here is that no extra effort is needed to achieve internet marketing success as others might perceive nor it requires a lot of time to master. How to determine internet marketing improvements needs a good analytics package and by keeping your skills fresh.
If ever you are finding these important things too much of a task to follow have a cost effective Online Marketing Assistant to help you out. He will be able to handle all the SEO, sales and marketing communication tasks and save you from these common internet marketing mistakes that you may unknowingly make.